Refined Roughs

The first logos I kept rearranging the same elements - coffee bean, mushroom, swirls, typefaces and color. I decided to try another direction for more variety. I used new colors and graphics to represent the ancient royalty and richness of the the company. I brought in a deep purple, the color of royalty, as well as a gold. The crown represents royalty as well as the nickname of the reishi mushroom, the "Miraculous King of Herbs." After assessing the two logos, I then combined elements from both for another logo. So here are the refined and again refined logos.