Refined Final Logo:
After all these thumbnails and roughs and refined roughs, here is the logo that was turned in for a grade, and then refined once more after critique. The roughs were getting too complex and including unnecessary information. I took a step backwards and eliminated extra elements that were holding the logo back. The coffee bean is too common for coffee shops and this company was formed on the basis of the extract from the reishi mushroom. I simplified the mushroom and refined the wordmark to make the letters more unifed. The outer shape is formed around the negative space created by the wordmark and symbol. After discussing this logo in critique, it was mentioned that the strokes inside the mushroom, the stroke around the outer shape and the stroke of the delicate flourishes did not compliment the strokes in the wordmark. The rustic red and yellow still didn't quite work, and the darker stroke inside the mushroom was too dark. After some minor refinements, here is the refined final logo! The mushroom strokes and flourishes were altered, as well as the outer stroke and colors. A tiny dotted line appeared on the inside of the shape, as well as the mushroom, which was unnecessary and therefore was eliminated. So let me know your thoughts and comments!
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